The Strategy Elective — 30 frameworks, unlocked the moment you payStrategy — 30 frameworks, $99Start — $99 →
The ElectiveStrategyNo. 01 of 15
Inside the module
7:065G  100%
STRATEGY5 MIN
Framework 8 of 30

The Strategy Kernel

Diagnosis, guiding policy, coherent action — the three parts every real strategy has, and most plans skip.

Step one

Start with the diagnosis — name the challenge before you name the goal.

A diagnosis simplifies the mess of a situation down to its critical aspect: not everything that is wrong, but the one obstacle that, left unaddressed, makes every goal a fantasy. Write it as a paragraph…

If you asked your three most senior people to name the critical challenge independently, would you get one answer or…

DAsk the mentor about your own situation →

One of the 30 frameworks in Strategy, as it reads in the Desk. All 30 unlock together.

Elective No. 01

Strategy.

The discipline of choosing — where to play, what to concede, how to decide under pressure. Thirty frameworks, ending in The Strategy Operating Review, with the AI mentor on every one.

$99once · 12 months’ access
Start the Strategy Elective — $99 →

Every framework opens the moment you pay. Take Foundations within 30 days and this $99 comes off the year.

◆All 30 frameworks, unlocked at once◆The Strategy Operating Review◆The AI mentor on every framework◆Yours for twelve months
7-day money-backOne payment, no renewalCard or Apple PayEvery source cited
29
frameworks — the discipline, complete
1
capstone — The Strategy Operating Review
12
months of access, self-paced
$99
one payment · card or Apple Pay
Inside the Elective

Three blocks. One instrument.

Block I
Diagnose
—First principles & structure
—Opportunity cost & trade-offs
—MECE — carving a problem without gaps or overlaps
Block II
Position
—Positioning & difference
—The Pareto rule & focus
—OKRs & commitment
Block III
Decide
—Second-order effects
—Anchors & options
—Deciding at pace
Capstone
The Strategy Operating Review
The module’s frameworks, assembled into one instrument you run on your own business.
What changes

What you’ll do differently.

One improved decision pays for the Elective.

01

Turn a messy decision into three clean options before lunch — MECE and first principles do the structuring.

02

Make the call with a spine: positioning and the Pareto rule give you the number and the nerve to hold it.

03

Catch the consequence the room missed — second-order thinking runs the extra step.

How it lands

In your Desk in sixty seconds.

01
Pay once

$99, card or Apple Pay. No subscription, no card kept on file.

02
The Desk opens

Every framework and the capstone, read in any order, with the AI mentor alongside for twelve months.

03
Finish, then decide

Close with the capstone. Enrol in Foundations within 30 days and the $99 comes off the year.

More on the shelf

Take another discipline.

All fifteen Electives →
No. 0227 + capstone
Decisions

First principles, second-order effects and the speed each decision deserves.

$99Start →
No. 0323 + capstone
Negotiation

BATNA, anchors and the deal behind the deal.

$99Start →
No. 0427 + capstone
Marketing

Positioning, availability and the words that do the selling.

$99Start →
No. 0523 + capstone
Sales

Discovery, qualification and a close the buyer saw coming.

$99Start →
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The whole shelf

Or take the whole school.

Foundations is every discipline, one framework a morning, for a year — $365 once. Buy this Elective today and the $99 comes off that year if you enrol within 30 days.

See Foundations →